More than a year after it was launched in Sweden, McDonald’s global mobile app has been introduced in New Zealand, letting diners manage and redeem McDonald’s offers via their phone, saving time and money.
You simply have no way of knowing you’re spending your money in the right places unless you’re collecting the right data, and using it the right way. Showy experiences alone will probably not be the savior of physical retail – but personalized experiences may well be.
We know physical retail needs to embrace technology to create the kind of experiences customers have come to expect, but there’s still a bit of a disconnect between what customers want and what retailers are doing.
With 63% of people saying they’ve noticed digital signs in store, the tech is obviously getting the necessary attention. The results from using digital signage to connect with customers are likewise compelling.
The decision to invest in a CRM platform should be based less on ‘where can we put this customer information’ and more on ‘what will enable us to collect and use information that creates better customer experiences’.