Customer Experience

Black Friday and the customer experience

Black Friday and the customer experience

Retailers that focus on developing their mobile engagement channels (apps, mobile wallet, mobile messaging) will be the ones that remain competitive. However, it’s not just accessibility, 89% of US marketers reported that personalisation on their apps or websites resulted in increased revenue.

Are cool experiences enough?

Are cool experiences enough?

You simply have no way of knowing you’re spending your money in the right places unless you’re collecting the right data, and using it the right way. Showy experiences alone will probably not be the savior of physical retail – but personalized experiences may well be.