App

How we're powering 7-Eleven's new Fuel App

How we're powering 7-Eleven's new Fuel App

The 7-Eleven Fuel App is the latest customer engagement innovation to be powered by Plexure; using data collected from the app and other sources to offer each customer relevant deals on other convenience items they may need. The first app of its kind, it creates personalized experiences leading to increased customer satisfaction and retention.

Boosting sales with IoT-powered customer engagement

Boosting sales with IoT-powered customer engagement

Today Plexure is delivering a platform that makes use of mobile phones as the customer’s primary access point. But it’s just one of a wide range of digital touch points, from Wi-Fi networks to beverage bottles to wearable fitness bands, and those touch points will only increase.

Welcome to The Internet of QSR Things

Welcome to The Internet of QSR Things

There’s such a wide range of technologies available at various stages of maturity that an IoT play can seem hard to implement, particularly in a fast turnover environment like a QSR chain. However, if you break it down, it doesn’t have to be hard and it definitely doesn’t have to be all at once.