[Infographic] Connected tech delivers
We know that adding mobile and connected technology to QSRs makes for more rewarding customer experiences and better results for brands. The Plexure platform has proved its worth in food service: one of our first QSR customers saw a 700% increase in offer redemptions, as well as more frequent visits and 47% higher spends from customers using the Plexure-powered app. Importantly, customers enjoy interacting with technology during restaurant visits: 79% say it improves their experience. Customers actually want to use tech that has the potential to deliver more revenue and more loyal customers to brands - so what are QSR brands actually doing to make the most of mobile and the IoT?