The fact that mood influences buyer behavior is no surprise; we can probably all relate from personal experience and research has found that people spend more when they’re sad. It makes sense then for brands to be able to establish (or even influence!) emotions to increase marketing’s relevance to individual customers. With the explosion in popularity of the IoT in retail this has become a much easier proposition.
There is now an entire industry dedicated to analyzing customer emotion based on facial recognition, voice and biometric analysis via wearables and connected devices. This doesn’t rely on sentiment analysis and has the benefit of being able to return emotion data in real-time, connecting emotion with context and allowing for more precise personalization. Here’s how it might work in a connected drive through experience: