Plexure on AppSource: using personalized digital experiences to drive customer engagement
Plexure's retail personalization platform now features on Microsoft's AppSource, "a destination to help business users find, try and use line-of-business Software as a Service (SaaS) apps from Microsoft and its partners." This makes it easy for retail brands to find our solution and trial Plexure's capabilities for themselves - along the same lines as the Power BI content pack we released earlier, but with far greater functionality. Check it out:
The platform was also recently showcased in an article on Microsoft's Enterprise blog, demonstrating how an IoT-driven CRM can make true retail personalization a reality:
For many years, retailers have been devising their own ways to pull customer data and incentivize purchases with membership and rewards programs. But due to the rise of omni-channel shopping and social media, they need to make sense of more data – from more sources – than ever before. Turning massive amounts of data from disparate sources into personalized offers requires highly sophisticated analysis. Microsoft and Plexure are introducing a solution that gives retailers the tools to deliver personalized retail in a way that truly sets them apart.
Plexure’s Retail Personalization solution leverages customer data to engage customers, empower employees, and optimize operations. It collects and analyzes data from websites, mobile, point-of-sale and connected in-store technology to tailor offers to individual customers or customer segments. It also arms store employees with cross-channel customer history in a single, unified view that makes it easy to deliver outstanding customer service.
By 2020, customer experience will overtake price and product as the key brand differentiator. Source: Customers 2020 Report by Walker Information
Personalized offers give each individual customer the deals that are most relevant to them, which increases their spending and drives return visits. Plexure tailors offers using data like past purchases, special offers redeemed, and previous store visits in addition to real-time data like location, weather conditions, and local events. A global convenience store retailer working with Plexure increased mobile transactions by 73% by targeting customers based on their spending habits and digital behavior.
Read the full article here: Driving engagement inside and out of the store through personalized digital experiences.