Plexure boosts beer sales for Anheuser-Busch

Take a look at what we've been developing for Anheuser-Busch, the world's largest brewer and the name behind world-famous brands Budweiser, Stella Artois and Beck's. Anheuser-Busch is using Plexure technology to overcome prohibition-era restrictions and sell more beer in United States bars, by allowing bar owners to create 'specials' on their smartphones. The promotions can then be displayed as captions that are shown on top of TV sports broadcasts playing in their bars. As well as manually setting up specials that can be timed to the minute, promotions can also be automatically triggered by sensors in bar ceilings that detect when bars are getting busier or quietening down.

US prohibition laws mean brewers aren't allowed to be directly involved in alcohol retail, so they have little insight into what happens inside bars - or what's working to drive sales. While Anheuser-Busch could already use beer tap sensors to tell how much beer was being sold and when, VMob's platform enables it to measure the impact of promotions, which is otherwise hard to do. The technology is being piloted in bars in Maine and Rhode Island and has already resulted in a material lift in sales.