Plexure wins at the Icom Big Data Venture Challenge
Plexure has won the prestigious Emerging Market award at the I-COM Big Data Venture Challenge in Seville, Spain. Beating out twelve finalists from seven countries around the globe, Plexure was applauded for their innovative use of big data across a number of heavyweight international clients including McDonald's, Exxon and DDB.
The Emerging Market award recognizes the use of big data to create a competitive advantage and drive bottom line impact for clients.
Plexure CEO Scott Bradley said the award highlights the importance of big data in business today and delivering measurable business results with the data.
“As Plexure moves from strength to strength in the global market, we are committed to delivering measurable results that significantly impact bottom line revenue for our clients using Plexure’s proven software technology”.
Award winners were judged by a Jury and board of advisers, totaling twenty eight industry experts including the largest global digital agencies and data-driven marketing specialists from around the world including senior executives from: Xaxis (USA), Carat Global Management (UK), Apsara Ventures (USA), SapientNitro (Germany), Ogilvy & Mather (USA), Amazon China, Annalect Group/Omnicom (USA), KISSmetrics (USA), BrightTag EMEA (UK), Microsoft (USA), Mediabrands Audience Platform (USA), Bois Capital (USA), CALAO Finance (France), Europe Digital Ventures (Spain) and IPG Mediabrands (Singapore).