Did somebody say coupons?

Did somebody say coupons?

Marketers are still sending customers discounts and add-ons, upgrades and freebies, but it’s all packaged a bit more elegantly. It’s a personalized offer. It’s targeted marketing. It’s contextual engagement. But here’s what really matters: for all our fancy framing, consumers still dig coupons. Here’s why they work.

Black Friday and the customer experience

Black Friday and the customer experience

Retailers that focus on developing their mobile engagement channels (apps, mobile wallet, mobile messaging) will be the ones that remain competitive. However, it’s not just accessibility, 89% of US marketers reported that personalisation on their apps or websites resulted in increased revenue.

Why grocery stores are adding IoT to the shopping list

Why grocery stores are adding IoT to the shopping list

It's probably not a stretch to say most grocery shoppers prioritize getting in, getting what they need and getting out. In this case, food retailers should be looking for ways to make shopping trips as painless as possible by personalizing experiences while helping customers to save money and time in-store.