noun: plex-ure \ 'pleksh (r)
1: the act or process of weaving together
2: [New Latin plexus + English-ure]
Connecting brands and consumers
We started Plexure to help brands build 1:1 relationships with customers at scale. A decade on, our mission of bringing the magic of mobile engagement to millions has become even more critical as traditional brands are challenged by the digital migration of consumer spending and decreasing loyalty.
Making magic happen
Now, more than ever, mobile is becoming a key real-time enhancer of the physical customer experience. As brands are starting to bridge the gap between in-store and mobile and using data to personalize the customer experience, the brand:consumer relationship is evolving from B2C into B2Me.
Plexure operates at the nexus between brands and consumers, providing the critical link that is powerful, deeply personalized customer engagement.
A few stats
API calls per month
Push messages sent per month
The Plexure team
Craig is an internationally experienced leader with over 20 years of digital and brand marketing, business transformation, sales and corporate leadership experience. Craig has held global and local marketing and leadership positions in the UK, Australia and NZ and is a qualified lawyer.
Russell has an extensive background in customer engagement, data monetization and commercial strategy. He spent 18 years with Vodafone in various marketing/strategy roles in Germany, Turkey and New Zealand. Russell’s early career was in Finance, he is ACA qualified (UK) and he holds a BSc in Accounting and Financial Management from Loughborough University.
Paula is a senior HR professional with a passion for technology, the future of work, talent management, lifting performance and engagement and building strong leaders. She has worked across a number of industries – banking, insurance, aviation, law, and holds a masters in technological futures (Tech Futures Lab).