Plexure welcomes new Chief Strategy Officer

2 August 2021

Kathryn Byrne has been appointed as Plexure’s Chief Strategy Officer, based out of the Auckland - NZ, headquarters.

With an extensive background in ecommerce, marketing, data analytics and digital innovation, Kathryn has held various strategic leadership roles across three markets – Europe, Australia, and Asia Pacific. Her most recent role was Head of Strategy for Qantas Loyalty, where she lead a cross-functional team focused on growth initiatives across all areas of the business.

Plexure Chief Executive Officer, Craig Herbison, says, “I am pleased to share that we are now at a point in our evolution as a business to invest in a Chief Strategy Officer (CSO) role. This is a key role within the Executive Team that will support us to formulate and communicate Plexure’s long-term and short-term strategic initiatives and future goals. Alongside the core strategy function this role will also be responsible for continuing to develop Plexure’s proposition through strategic marketing and leading the marketing team.

After a career in multiple strategy roles both in consulting and in-house Kathryn brings a wealth of knowledge from across different regions and businesses. Kathryn is passionate about customer outcomes as well as how to create high performing teams, and we are excited that she is joining Plexure on its growth journey.

Kathryn's first day with the Plexure team is August 9, 2021.