Super Indo launches "My Super Indo"

13 August 2020

Originally posted on

Celebrating its 23rd anniversary, Super Indo launched the My Super Indo digital membership application, which was designed and developed with a personal touch.

By becoming a member, customers will get a variety of special benefits that are tailored to their needs and lifestyle.

The My Super Indo application can be downloaded on smartphones based on Android and iOS, through the Play Store or App Store

"This application represents our efforts to keep getting closer to customers through various programs and innovations, one of which is through digital technology. This is a form of our commitment in improving service to loyal customers for 23 years, "said Johan Boeijenga, President Director of PT. Lion Super Indo in its press release.

Based on data from in 2020, he continued, in Indonesia, out of a total of 272.1 million people, internet users reached 175.4 million.

Interestingly, the number of connected smartphones reached 338.2 million units, almost double the number of internet users. This means that almost Indonesians have more than one smartphone on average.

The sophistication offered by smartphones not only changes the lifestyle of the owner, but also changes the business world. This is what makes Super Indo continue to innovate through digital technology to serve customers better.

"The My Super Indo Membership application is intended to provide 'More Efficient' benefits, namely with various promotions and attractive offers, making customers eat more properly and live healthier with inspiration for eating recipes and tips for healthy living," said Dewi Miranda, Marketing & Digital General Manager. PT. Lion Super Indo.

Not only that, he continued, by becoming a member, customers get the opportunity to win free shopping which is held every two weeks in all stores, and free monthly Umrah prizes.

The success in developing the application cannot be separated from its partner, namely Plexure.

“Indonesia has good potential in digital economic growth over the last few years. With this partnership, we can help Super Indo to innovate and provide the best service in order to win the hearts of our customers. " Said Richard Fraser, Chief Product Officer of Plexure.

Through this application, Super Indo targets as many new members as possible. The objective is to increase sales transactions, the supermarket with 183 outlets wants to ensure that all promotional activities are well informed to customers.