Restaurants Like Chipotle, McDonald’s Ramping Up Investments In Technology And Delivery To Spur Growth
McDonald’s is setting the pace here, having recently invested $3.7 million in mobile app developer Plexure, for example, that will give the chain “enhanced access to Plexure’s technology, including back-end and front-end features, customer functionality and customer targeting.”
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McDonald’s announced 2 deals in a week. Here’s why investors should care
McDonald’s gives Kiwi tech firm Plexure $5.4m vote of confidence
McDonald’s invests in mobile software company Plexure
McDonald’s Corp. on Monday said it has made an investment in the New Zealand-based mobile engagement company Plexure as the company continues to be more aggressive in using unique technologies inside of its restaurants.
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McDonald’s Makes First Investment in Mobile-App Vendor
McDonald’s Buys Stake in Mobile Software Maker Plexure
McDonald’s invests $3.7M in app developer
The $3.7 million investment, McDonald’s first equity stake in a mobile app vendor, will allow McDonald’s to use Plexure’s technology to improve back-end and front-end features, customer functionality and customer targeting, the company said.
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McDonald’s buys minority stake in New Zealand-based Plexure
McDonald’s Corporation announced its investment in New Zealand-based mobile engagement software company Plexure, which powers a version of the fast food chain's global mobile app in 48 countries outside the US.
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McDonald’s Invests in Plexure to Enhance Its Engagement Capabilities
A solid mobile strategy is more important than ever before. Neither the marketing nor customer experience aspects of mobile engagement can be neglected should a brand want to compete in today’s market. McDonald’s has stepped up to this challenge by investing in Plexure, a company that specializes in mobile engagement software.
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Why McDonald’s is supersizing its tech spending
McDonald's $300 million purchase of tech company Dynamic Yield last week — a first for fast food — and its $3.7 million investment in mobile app developer Plexure may have left some in the restaurant world scratching their heads. But it’s all a part of an industrywide push to increase tech adoption.
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McDonald’s Invests $3.7 Million In Mobile Engagement Software Provider
McDonald’s is increasing its emphasis on digital technology with a $3.7 million investment in Plexure, a mobile engagement software company. The solution provider’s technology powers a version of McDonald’s Global Mobile App in 48 countries outside the U.S., including Italy and Japan. The deal gives the restaurant giant a 9.9% minority stake in Plexure.
McDonald’s cooks up second tech investment in the space of a week
Plexure has played an important role in McDonald’s focus on digital transformation, powering a version of McDonald’s global mobile app in 48 countries outside the US and other markets, including Italy and Japan. The transaction marks McDonald’s first-ever investment in a mobile app vendor.
It's not just McDonald’s — restaurant CIOs are hungry for tech
"The reality is, the technology spend is going to be at a high level for a while," said McDonald's EVP and CFO Kevin Ozan, during a conference in March. Technology is a competitive weapon and McDonald's is willing to incur costs. "We like that spend because that's spending on growing the business."
Recent Acquisitions Could Give McDonald’s a Technological Edge
Plexure is not just a software provider hosting mobile apps -- it's a customer engagement platform that uses digital marketing tools to increase sales. The software sends promotional offers, facilitates mobile ordering, and manages a customer loyalty program, in addition to serving as the basic technology backbone of the mobile app.
59% of restaurant operators fear disruption by mobile-savvy rivals
Restaurant owners are optimistic that mobile investments will increase sales while saving them time and money, further underscoring a need to be bullish in the space. Plenty of large companies have responded aggressively, including quick-service giant McDonald’s, which just invested $3.7 million in mobile app developer Plexure.
When Loyalty Is The Key Differentiator For QSR Apps
With the help of mobile order-ahead technology, diners can make their selections at quick-service restaurants (QSRs) before stepping into a physical location. These apps, however, provide benefits beyond convenience to consumers: They can also allow diners who frequent a particular restaurant chain to participate in its loyalty offerings.