Restaurants Like Chipotle, McDonald's Ramping Up Investments In Technology And Delivery To Spur Growth
McDonald’s is setting the pace here, having recently invested $3.7 million in mobile app developer Plexure, for example, that will give the chain “enhanced access to Plexure’s technology, including back-end and front-end features, customer functionality and customer targeting.”
Read more on forbes.com
McDonald’s announced 2 deals in a week. Here’s why investors should care
McDonald's gives Kiwi tech firm Plexure $5.4m vote of confidence
McDonald’s invests in mobile software company Plexure
McDonald’s Corp. on Monday said it has made an investment in the New Zealand-based mobile engagement company Plexure as the company continues to be more aggressive in using unique technologies inside of its restaurants.
Read more on restaurantbusinessonline.com
McDonald's Makes First Investment in Mobile-App Vendor
McDonald's Buys Stake in Mobile Software Maker Plexure
McDonald's invests $3.7M in app developer
The $3.7 million investment, McDonald’s first equity stake in a mobile app vendor, will allow McDonald’s to use Plexure’s technology to improve back-end and front-end features, customer functionality and customer targeting, the company said.
Read more on nrn.com
McDonald's buys minority stake in New Zealand-based Plexure
McDonald’s Corporation announced its investment in New Zealand-based mobile engagement software company Plexure, which powers a version of the fast food chain's global mobile app in 48 countries outside the US.
Read more on qsrmedia.com.au
McDonald’s Invests in Plexure to Enhance Its Engagement Capabilities
A solid mobile strategy is more important than ever before. Neither the marketing nor customer experience aspects of mobile engagement can be neglected should a brand want to compete in today’s market. McDonald’s has stepped up to this challenge by investing in Plexure, a company that specializes in mobile engagement software.
Read more on loyalty360.org
Why McDonald's is supersizing its tech spending
McDonald's $300 million purchase of tech company Dynamic Yield last week — a first for fast food — and its $3.7 million investment in mobile app developer Plexure may have left some in the restaurant world scratching their heads. But it’s all a part of an industrywide push to increase tech adoption.
Read more on restaurantdive.com
McDonald’s Invests $3.7 Million In Mobile Engagement Software Provider
McDonald’s is increasing its emphasis on digital technology with a $3.7 million investment in Plexure, a mobile engagement software company. The solution provider’s technology powers a version of McDonald’s Global Mobile App in 48 countries outside the U.S., including Italy and Japan. The deal gives the restaurant giant a 9.9% minority stake in Plexure.
McDonald’s cooks up second tech investment in the space of a week
Plexure has played an important role in McDonald’s focus on digital transformation, powering a version of McDonald’s global mobile app in 48 countries outside the US and other markets, including Italy and Japan. The transaction marks McDonald’s first-ever investment in a mobile app vendor.
It's not just McDonald's — restaurant CIOs are hungry for tech
"The reality is, the technology spend is going to be at a high level for a while," said McDonald's EVP and CFO Kevin Ozan, during a conference in March. Technology is a competitive weapon and McDonald's is willing to incur costs. "We like that spend because that's spending on growing the business."