Plexure in the news


 

Plexure the latest tech to go on a hiring spree

US White Castle chain has turned to Kiwi company Plexure to get more customers in the door. So has McDonald's, which will soon begin a "geo-fencing" trial that will see orders prepared once Plexure's app senses a smartphone-toting customer is close to arriving. Some 2600 McDonald's outlets in Japan will use the technology.

Read more on nzherald.co.nz


In pursuit of the rising sun

Tanmay Mittal, GM Asia Pacific for mobile engagement specialist Plexure, shares his insights around doing business in Japan – one of the world’s most fascinating, and challenging, marketplaces.

Read more on nzbusiness.co.nz


Plexure sees revenue growth from White Castle deal

The US fast-food operator will use Plexure's platform for mobile engagement and loyalty programmes. White Castle operates almost 400 restaurants across 13 states.

Read more on nzherald.co.nz


McDonald’s Promotes Geolocation Delivery With QR-Enabled Picnic Blankets

McDonald’s featured the offer for free blankets through its social media networks in a push for increased mobile app usage and location-specific services. Upon scanning the QR code, smartphone users’ geographic location was sent to their food delivery service of choice thereby alerting the nearest McDonald’s to fulfill the order and deliver it to the blanket’s location.

Read more on alistdaily.com


Cashed-up Plexure eyes acquisitions to accelerate growth as loss shrinks

Plexure Group more than halved its annual loss as the cashed-up mobile advertising firm boosted revenue, and it's now looking at acquisitions to accelerate that growth.

Read more on nzherald.co.nz


Restaurants Like Chipotle, McDonald’s Ramping Up Investments In Technology And Delivery To Spur Growth

McDonald’s is setting the pace here, having recently invested $3.7 million in mobile app developer Plexure, for example, that will give the chain “enhanced access to Plexure’s technology, including back-end and front-end features, customer functionality and customer targeting.”

Read more on forbes.com


McDonald’s announced 2 deals in a week. Here’s why investors should care

McDonald’s took nearly 20 years to step back into mergers and acquisitions. But now it has returned to deal-making, as it looks to build on its tech-heavy strategy with calculated digital investments.

Read more on cnbc.com


McDonald’s gives Kiwi tech firm Plexure $5.4m vote of confidence

Fast-food multi-national McDonald's is spending $5.4 million on a 9.9 per cent stake in NZX-listed tech firm Plexure.

Read more on nzherald.co.nz


McDonald’s invests in mobile software company Plexure

McDonald’s Corp. on Monday said it has made an investment in the New Zealand-based mobile engagement company Plexure as the company continues to be more aggressive in using unique technologies inside of its restaurants.

Read more on restaurantbusinessonline.com


McDonald’s Makes First Investment in Mobile-App Vendor

McDonald’s investment in the tech space continues to heat up. The company announced Monday it agreed to acquire 9.9 percent of New Zealand-based Plexure, or 13,795,311 shares, in a deal valued at about $5 million, according to reports.

Read more on qsrmagazine.com


McDonald’s Buys Stake in Mobile Software Maker Plexure

Plexure already provides a global app for McDonald's in 48 countries outside the U.S. and other markets, including Italy and Japan. The app provides discount vouchers and loyalty offers to McDonald's customers.

Read more on thestreet.com


McDonald’s invests $3.7M in app developer

The $3.7 million investment, McDonald’s first equity stake in a mobile app vendor, will allow McDonald’s to use Plexure’s technology to improve back-end and front-end features, customer functionality and customer targeting, the company said.

Read more on nrn.com


McDonald’s buys minority stake in New Zealand-based Plexure

McDonald’s Corporation announced its investment in New Zealand-based mobile engagement software company Plexure, which powers a version of the fast food chain's global mobile app in 48 countries outside the US.

Read more on qsrmedia.com.au


McDonald’s Invests in Plexure to Enhance Its Engagement Capabilities

A solid mobile strategy is more important than ever before. Neither the marketing nor customer experience aspects of mobile engagement can be neglected should a brand want to compete in today’s market. McDonald’s has stepped up to this challenge by investing in Plexure, a company that specializes in mobile engagement software.

Read more on loyalty360.org


Why McDonald’s is supersizing its tech spending

McDonald's $300 million purchase of tech company Dynamic Yield last week — a first for fast food — and its $3.7 million investment in mobile app developer Plexure may have left some in the restaurant world scratching their heads. But it’s all a part of an industrywide push to increase tech adoption.

Read more on restaurantdive.com


McDonald’s Invests $3.7 Million In Mobile Engagement Software Provider

McDonald’s is increasing its emphasis on digital technology with a $3.7 million investment in Plexure, a mobile engagement software company. The solution provider’s technology powers a version of McDonald’s Global Mobile App in 48 countries outside the U.S., including Italy and Japan. The deal gives the restaurant giant a 9.9% minority stake in Plexure.

Read more on retailtouchpoints.com


McDonald’s cooks up second tech investment in the space of a week

Plexure has played an important role in McDonald’s focus on digital transformation, powering a version of McDonald’s global mobile app in 48 countries outside the US and other markets, including Italy and Japan. The transaction marks McDonald’s first-ever investment in a mobile app vendor.

Read more on foodserviceequipmentjournal.com


It's not just McDonald’s — restaurant CIOs are hungry for tech

"The reality is, the technology spend is going to be at a high level for a while," said McDonald's EVP and CFO Kevin Ozan, during a conference in March. Technology is a competitive weapon and McDonald's is willing to incur costs. "We like that spend because that's spending on growing the business."

Read more on restaurantdive.com


Recent Acquisitions Could Give McDonald’s a Technological Edge

Plexure is not just a software provider hosting mobile apps -- it's a customer engagement platform that uses digital marketing tools to increase sales. The software sends promotional offers, facilitates mobile ordering, and manages a customer loyalty program, in addition to serving as the basic technology backbone of the mobile app.

Read more on yahoo.com


59% of restaurant operators fear disruption by mobile-savvy rivals

Restaurant owners are optimistic that mobile investments will increase sales while saving them time and money, further underscoring a need to be bullish in the space. Plenty of large companies have responded aggressively, including quick-service giant McDonald’s, which just invested $3.7 million in mobile app developer Plexure.

Read more on restaurantdive.com


When Loyalty Is The Key Differentiator For QSR Apps

With the help of mobile order-ahead technology, diners can make their selections at quick-service restaurants (QSRs) before stepping into a physical location. These apps, however, provide benefits beyond convenience to consumers: They can also allow diners who frequent a particular restaurant chain to participate in its loyalty offerings.

Read more on pymnts.com