Our History

We've been around in one form or another for a decade, helping brands globally deliver moments of magic to consumers.

Plexure was founded in Auckland, New Zealand in 2010 and was then known as Voucher Mob, or VMob. Our purpose has always been to create meaningful connections between brands and consumers, and over the past decade we've grown to become a leading provider of mobile engagement solutions globally.

Key milestones

  • VMob Limited is founded in Auckland, New Zealand.

  • VMob lists on the New Zealand Stock Exchange.

  • VMob signs a contract with McDonald's Netherlands.

  • VMob signs a contract with McDonald's Japan.

  • VMob signs a SaaS agreement with McDonald's Corporation to enable global markets to adopt the company's platform.

  • VMob rebrands to Plexure.

  • Craig Herbison is appointed CEO of Plexure.

  • Plexure is deployed in 23 McDonald's markets globally. Plexure's US-based sales team is established.

  • A subsidiary of the McDonald's Corporation purchases a 9.9% shareholding in Plexure.

  • Plexure signs a contract with White Castle. Our US-based marketing team is established.

  • Plexure signs a contract with 51% Ahold Delhaize-owned grocery chain, Super Indo.

  • 210 million users on the Plexure platform across 60 countries.

  • Plexure lists on the ASX under a foreign exempt listing.

  • Plexure signs deal with Pita Pit New Zealand.

  • Plexure acquires TASK and Daniel Houden named Plexure CEO.