VMob Appoints Senior Vice President Global Sales

VMob Appoints Senior VP Global Sales

VMob Group Ltd (NZAX:VML) has appointed Bill McHargue as Senior Vice President of Global Sales. McHargue will be based in San Francisco and will have responsibility for the Company's global sales activity.

Bill McHargue’s prior experience includes senior sales roles at Swrve, Crowd Science, Rubicon and Strong View.

VMob’s marketplace relationship with Microsoft is generating significant interest in the Company's offering in the US and other markets and McHargue will be ideally placed to pursue these opportunities from his California base.

Scott Bradley
+ 64 21 722 556

Media alert
5th February 2015


Prominent San Francisco based software sales executive Bill McHargue has been appointed into the newly-created Senior Vice President Global Sales role for internationally-awarded mobile marketing company VMob (NZAX: VML).

With nearly 20 years’ experience in senior sales leadership roles in Consumer Internet, Mobile and Enterprise SaaS businesses, Bill has overseen extensive sales forces and driven impressive results for global companies from Start Ups to Fortune 500.

Overseeing the global sales efforts for VMob, Bill will manage sales executives from the US, Japan, Europe, UK, Australia and New Zealand, supporting the ambitious expansion of the New Zealand-originated company.

Former roles held by McHargue include Vice President Sales at Crowd Science and Rubicon as well as senior roles at StrongMail Sytems, Pitney Bowes and Digital Island. 
VMob CEO and founder Scott Bradley says the addition of Bill to the team will undoubtedly strengthen the VMob network.

“Not only is Bill an incredibly respected industry expert, but he also has a proven arsenal of world-class expertise that will reinforce our global expansion plans and drive the level of sales service and support that big brands demand.”

Bill says there’s a huge interest around the world for VMob’s live marketing cloud platform as the retail landscape evolves.

“Retailers know they must transform the traditional brick & mortar retail experience to stay relevant with their mobile consumers. VMob has the expertise and scale to do it. Today the company is delivering phenomenal results for some of the biggest global retailers. I’m thrilled to be joining such a talented and passionate team. “

VMob has started 2015 with strong momentum, having signed a commercial agreement in late January with McDonald’s to provide its cloud-based customer engagement platform to McDonald’s restaurants globally, as well as securing a coveted presence in the Microsoft-backed Technovation Centre Las Vegas.


For more information please contact: 
Alexandra Speedy
Senior Account Manager, Haystac PR (VMob) 
Mobile: +64 21 070 0651
Email: [email protected]

About VMob
The VMob mobile marketing platform, built specifically for retailers, uses in-store beacon functionality, mobile vouchers and mobile loyalty to increase store traffic, improve in-store experience and build loyalty. All app content is tailored specifically to each shopper by our big data platform, running on the Microsoft Azure network, using a combination of historic information and live data points such as location, weather and nearby events. VMob is based in Auckland, New Zealand and is listed on the NZX Alternative Market (NZAX: VML).

The Company has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s USA, Netherlands, Sweden and Japan, Exxon, DDB, Telkom Indonesia, Telecom New Zealand, Vodafone, Yellow Pages, Heart of the City and Loyalty New Zealand.

Visit www.vmob.co for further information

Kai Crow