10th December 2014
VMob joins exclusive USA Technovation Solutions Centre
-World-class consortium of technology producers based in Las Vegas
-VMob platform and products showcased to global mega-brands in real environments
-Entertainment and hospitality industry on the cusp of digital horizon
Internationally-awarded New Zealand mobile marketing company VMob (NZAX: VML) has joined the ranks of the most cutting-edge technology providers in the world as it launches into the Technovation Solutions Centre in Las Vegas.
The multi-year agreement will place VMob’s platform and products in the hands of hundreds of the most powerful hospitality, retail, healthcare and travel company heavy-weights from around the globe, all in real-time and in the environment they would be experienced by users.
Located in a dedicated facility, the Technovation Centre was launched in 2013 and houses fully-operational hotel suite, restaurant, bar, casino floor, retail store, hospital room and back-office environments. The Centre is described as a place where inventive minds come together to forge new possibilities, form expedient partnerships and collaborate on solution development, cooperative marketing and tactical customer relationships.
Peg McGregor, CEO and founder of the Technovation Solutions Centre, says industries like accommodation providers are experiencing stronger demand from hotel guests for mobile, intuitive and personalised information coupled with a business focus on growing ancillary revenue and enhance loyalty programmes.
“The real-time analytics, opportunity to build a relevant relationship with guests and ability to personalise and deploy tailored information offered by VMob has been very impressive to the major players in the hospitality industry who have seen the platform in action here at the Technovation Centre.”
“As guests continue to demand smarter, intuitive technology to enhance their experience, they are becoming more interested in relevance and content, and less concerned with the previously-held apprehension around marketing to personal mobile devices.”
VMob CEO and founder Scott Bradley says the decline in traditional revenue is the perfect motivation for big hospitality brands to refocus on ancillary revenue opportunities.
“The landscape for major hotel and hospitality brands is evolving at a tremendous rate. Millenial travellers in particular are now demanding entertainment, retail and dining options from hotels and resorts. To compete in such an aggressive industry it’s critical that brands are embracing intelligent, dynamic and consumer-focused mobile solutions.”
As a strategic partner for the Technovation Solutions Centre, Microsoft has also committed support and participation in Technovation.
For more information please contact:
Senior Account Manager, Haystac PR (VMob)
Mobile: +64 21 070 0651
The VMob mobile marketing platform, built specifically for retailers, uses in-store beacon functionality, mobile vouchers and mobile loyalty to increase store traffic, improve in-store experience and build loyalty. All app content is tailored specifically to each shopper by our big data platform, running on the Microsoft Azure network, using a combination of historic information and live data points such as location, weather and nearby events. VMob is based in Auckland, New Zealand and is listed on the NZX Alternative Market (NZAX: VML).
The Company has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s Netherlands, Sweden and Japan, Exxon, DDB, Telkom Indonesia, Telecom New Zealand, Vodafone, Yellow Pages, Heart of the City and Loyalty New Zealand.
Visit www.vmob.co for further information