Media Alert: VMob Chases Offshore Growth with NZTE Support

Media alert
15 December 2014

VMob Chases Offshore Growth with NZTE Support

• USA and Japan offer biggest opportunity for home-grown technology
• Microsoft and McDonald’s partnerships underpin year of growth

Internationally-awarded New Zealand mobile marketing company VMob (NZAX: VML) is set to accelerate its expansion into key global markets including the US and Japan even further with the support of co-investment from New Zealand Trade and Enterprise (NZTE), which will be spread over three years.

The co-investment, under NZTE’s International Growth Fund, is part of a programme of support VMob has received from NZTE in recent years, which has also included assistance in marketing, hiring and resourcing in the US and Japan.

The funding, which will be matched by VMob, will be used to establish offices and hire staff in the US and Japan enabling VMob to develop new business opportunities with large international retailers.

The grant bolsters a stellar year for the local technology company marked by significant achievements including signing on McDonald's Japan and the establishment of key partnerships including Microsoft.

“It’s been a year of exciting growth and expansion for VMob and having the NZTE’s vote of confidence in our business model through this grant allows us to pursue the exciting global opportunity to work with some of the biggest retailers around the world,” says VMob CEO Scott Bradley.

New Zealand Trade and Enterprise’s John Ferguson says: “We have worked extensively with VMob for the last few years, and we’re excited to be able to continue to contribute to their global expansion. We congratulate VMob on their ongoing global growth and expansion.”

The International Growth Fund is part of the tailored package of services NZTE offers to the businesses they work with most intensively. Businesses that receive this funding need to at least match the level of investment that NZTE makes.


For more information please contact: 
Alexandra Speedy
Senior Account Manager, Haystac PR (VMob) 
Mobile: +64 21 070 0651
Email: [email protected]

About VMob
The VMob mobile marketing platform, built specifically for retailers, uses in-store beacon functionality, mobile vouchers and mobile loyalty to increase store traffic, improve in-store experience and build loyalty. All app content is tailored specifically to each shopper by our big data platform, running on the Microsoft Azure network, using a combination of historic information and live data points such as location, weather and nearby events. VMob is based in Auckland, New Zealand and is listed on the NZX Alternative Market (NZAX: VML).

The Company has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s Netherlands, Sweden and Japan, Exxon, DDB, Telkom Indonesia, Telecom New Zealand, Vodafone, Yellow Pages, Heart of the City and Loyalty New Zealand.

Visit for further information

Kai Crow