11 May 2015
Market Update – VMob platform fully deployed and live for McDonald’s Japan
VMob is pleased to confirm their platform is now live for McDonald’s Japan. The latest versions of McDonald’s Japan’s iPhone and Android app have been successfully released in both the respective app stores with the VMob platform now fully integrated.
This release sees the VMob platform providing the McDonald’s Japan app with a range of key features including personalization, location awareness, offers, newsfeed, NFC transactions, mobile loyalty and targeted push messaging.
For more information please contact:
Scott Bradley, CEO VMob
Mobile: +1 347 744 3142
VMob is an end-to-end mobile personalisation platform that lets retailers and other customer-facing brands create highly personalised marketing campaigns to reach customers at exactly the right time and place – resulting in much higher conversion rates.
The VMob platform integrates with the brand’s own smartphone app to continuously collect and store a range of real-time data (including location, movement speed, local weather and nearby events), combining it with information on past transactions through its IoT platform to deliver a level of personalised content not possible with other media.
Offers, campaigns and content personalised with this data are delivered within the smartphone app, and to other channels via API connections.
VMob is based in Auckland, New Zealand and is listed on the NZX Alternative Market (NZAX: VML).
VMob has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s, 7-Eleven, Exxon, Anheuser Busch, Spark New Zealand, Telkom Indonesia, Loyalty New Zealand, and Yellow Pages.
Visit www.vmoblive.com for further information