VMob ACMR grows 41% in first 4 months of FY16 to NZ$4.5m

3 August 2015

Market Update – VMob ACMR grows 41% in first 4 months of FY16 to NZ$4.5m

VMob has today announced its updated Annualised Committed Monthly Revenue (ACMR) figure of $4.5 million as at 31 July 2015.

This represents a 41% increase on the $3.2 million ACMR, as at 31 March 2015, that was announced to the market in April this year.

ACMR represents contracted monthly recurring revenue (ie. revenue which is generated from firm contracts held by the Company) as at 31 July 2015, recognised in the month of July 2015, multiplied by twelve. ACMR is a common measure of sustainable business growth in the SaaS (Software-as-a-Service) industry. Whilst the VMob platform has been deployed to our customers to which this ACMR figure refers, not all customers have their mobile apps in the market. In addition, the ACMR calculation does not take into account any future customer gains or churn.

This growth in ACMR continues what has already been a strong year for VMob, which has included several key customer wins such as the addition of 7-Eleven in Australia, IKEA in Sweden, McDonald’s Korea, McDonald’s USA and the Global agreement with McDonald’s Corporation.

The Company has made a significant market impact and is continuing to invest in building out its platform as well as developing sales, marketing and customer operations, particularly in the United States market. The continued growth of the ACMR figure shows the Company is on track to continue building on its commercial success in the 2015-2016 financial year.

Due to the significant momentum in the business and ongoing commercial negotiations, the Board believes that it is in the best interests of shareholders for management to focus on commercial activities and therefore delay the timing of the proposed IPO on the ASX. A further update will be provided to the market when the Board has confirmed the timing of the ASX listing.

For more information please contact: 
Scott Bradley, CEO VMob
Mobile: +1 347 744 3142
Email: [email protected]

About VMob
VMob is an end-to-end mobile personalisation platform that lets retailers and other customer-facing brands create highly personalised marketing campaigns to reach customers at exactly the right time and place – resulting in much higher conversion rates.

The VMob platform integrates with the brand’s own smartphone app to continuously collect and store a range of real-time data (including location, movement speed, local weather and nearby events), combining it with information on past transactions through its IoT platform to deliver a level of personalised content not possible with other media.

Offers, campaigns and content personalised with this data are delivered within the smartphone app, and to other channels via API connections.

VMob was founded in Auckland, New Zealand and now has offices in San Francisco, Chicago, New York, London, Tokyo and Sydney and is listed on the NZX Alternative Market (NZAX: VML).

VMob has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s, IKEA, 7-Eleven, Exxon, Anheuser Busch, Heart of the City, Spark New Zealand, Telkom Indonesia, Loyalty New Zealand, and Yellow Pages.

Visit www.vmob.com for further information

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Kai Crow