1st July 2015
Market Update – McDonald’s Korea Agreement
VMob Group Ltd (VML) is pleased to announce that McDonald’s Korea has activated the VMob platform under the McDonlad’s global agreement. McDonald’s currently has 400 outlets in South Korea and the Korean agreement is the latest McDonald’s market to activate the VMob platform following the USA, Japan, Sweden and Netherlands.
The VMob platform is currently being used by McDonald’s and other top tier international brands to personalize content, improve customer experience and drive increased revenue. As customer usage soars, the VMob platform has experienced unprecedented growth, now processing up to 7,500 mobile activities per second and storing an additional 258GB of device activities per day.
The terms of the agreement are confidential and cannot be shared at this time.
For more information please contact:
Scott Bradley, CEO VMob
Mobile: +1 347 744 3142
VMob is an end-to-end mobile personalisation platform that lets retailers and other customer-facing brands create highly personalised marketing campaigns to reach customers at exactly the right time and place – resulting in up to 700% higher conversion rates.
The VMob platform integrates with the brand’s own smartphone app to continuously collect and store a range of real-time data (including location, movement speed, local weather and nearby events), combining it with information on past transactions to deliver a level of personalised content not possible with other media.
Offers, campaigns and content personalised with this data are delivered within the smartphone app, and to other channels via API connections.
VMob is based in Auckland, New Zealand and is listed on the NZX Alternative Market (NZAX: VML).
VMob has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s in the Netherlands, Sweden and Japan, Exxon, Anheuser Busch, Spark New Zealand, Telkom Indonesia, Loyalty New Zealand, Heart of the City and Yellow Pages.
Visit www.vmoblive.com for further information