Reimagine the grocery experience

Surge in sales in 2020

233
%

Increase in average basket size

55
%

Offer redemption rate

62
%

The grocery landscape is undergoing a significant shift. Driven by evolving consumer demands for more personalized, seamless experiences, out-of-category competitors selling direct to consumers and all accelerated by COVID-19, this has resulted in convergence of the digital and offline worlds.

Connecting consumers and grocers

Plexure’s mobile technology provides customers with deeply personalized compelling offers, allowing grocers to reduce ineffective bulk discounting. Customers can be targeted 1:1 based on their individual behavior to drive specific outcomes across the customer lifecycle.

Target customer profiles to drive specific outcomes

  • Incentivize a first-time buyer to return to your store vs a competitor
  • Encourage repeat buyers to increase their average basket size through compelling personalized offers
  • Incentivize at risk customers to shop with your brand vs a competitor
  • Win back lapsed customers with highly compelling offers
  • Customize offers to increase basket size and profitability

In a different industry?

Plexure creates customer relationship magic for many different consumer-facing industries. Contact our team of experts today to discuss your business and needs.

Super Indo

Plexure and Super Indo

Plexure partnered with Ahold Delhaize-owned Super Indo to develop a customized mobile app to help the Indonesian grocery chain establish mobile as its main engagement channel, with a long-term goal of 1:1 personalization. 

Key outcomes

Member registrations

within 3 months, Super Indo had reached 101% of its member registration goal for the year

Offer redemptions

42% of Super Indo app-members redeemed offers in-store within the first month

Average basket spend

has increased by 55%

Daily registrations

daily app registrations are 2-3 times higher than QSRs

Solutions

Personalization & Loyalty

Build rich customer profiles, utilize our world-class deep segmentation and targeting engine to execute next-level personalization and develop world-class loyalty programs.

Utilize Plexure’s suite of intelligence modules to create a cadence of test, learn and optimize that ensures you’re solving business challenges and always one step ahead of the competition. 

Accelerate your digital transformation with Plexure Order & Pay, our customizable mobile app and Plexure Campaigns to harness all your data and a CMS to run personalized marketing campaigns. All assisted by Plexure Consumer Care.