The grocery landscape is undergoing a significant shift. Driven by evolving consumer demands for more personalized, seamless experiences, out-of-category competitors selling direct to consumers and all accelerated by COVID-19, this has resulted in convergence of the digital and offline worlds.
Connecting consumers and grocers
Plexure’s mobile technology provides customers with deeply personalized compelling offers, allowing grocers to reduce ineffective bulk discounting. Customers can be targeted 1:1 based on their individual behavior to drive specific outcomes across the customer lifecycle.
Target customer profiles to drive specific outcomes
- Incentivize a first-time buyer to return to your store vs a competitor
- Encourage repeat buyers to increase their average basket size through compelling personalized offers
- Incentivize at risk customers to shop with your brand vs a competitor
- Win back lapsed customers with highly compelling offers
- Customize offers to increase basket size and profitability
Plexure and Super Indo
Plexure partnered with Ahold Delhaize-owned Super Indo to develop a customized mobile app to help the Indonesian grocery chain establish mobile as its main engagement channel, with a long-term goal of 1:1 personalization.
within 3 months, Super Indo had reached 101% of its member registration goal for the year
42% of Super Indo app-members redeemed offers in-store within the first month
Average basket spend
has increased by 55%
daily app registrations are 2-3 times higher than QSRs
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Personalization & Loyalty
Accelerate your digital transformation with Plexure Order & Pay, our customizable mobile app and Plexure Campaigns to harness all your data and a CMS to run personalized marketing campaigns. All assisted by Plexure Consumer Care.