Reimagine the grocery experience

Surge in sales in 2020


Increase in average basket size


Offer redemption rate


The grocery landscape is undergoing a significant shift. Driven by evolving consumer demands for more personalized, seamless experiences, out-of-category competitors selling direct to consumers and all accelerated by COVID-19, this has resulted in convergence of the digital and offline worlds.
We reconnect consumers with physical stores.

Bringing consumers back in-store

Plexure’s mobile technology provides customers with deeply personalized compelling offers, allowing grocers to reduce ineffective bulk discounting. Customers can be targeted 1:1 based on their individual behavior, to drive specific outcomes.

Targeting customer profiles to drive specific outcomes

  • Incentivize a first-time buyer to return to your store vs a competitor
  • Encourage repeat buyers to increase their average basket size through compelling personalized offers
  • Incentivize at risk customers to shop with your brand vs a competitor
  • Win back lapsed customers with highly compelling offers
  • Encourage online shoppers to return to the physical store to increase basket size and profitability

In a different industry?

Plexure creates customer relationship magic for many different consumer-facing industries. Contact our team of experts today to discuss your business and needs.

Super Indo

Plexure and Super Indo

Plexure partnered with Ahold Delhaize-owned Super Indo to develop a customized mobile app to help the Indonesian grocery chain establish mobile as its main engagement channel, with a long-term goal of 1:1 personalization. 

Key outcomes

Member registrations

within 1 month, Super Indo had reached 74% of its member registration goal for the year

Offer redemptions

42% of Super Indo app-members redeemed offers in-store within the first month

Average basket spend

has increased by 55%

Daily registrations

daily app registrations are 2-3 times higher than QSRs



Build rich, 360-degree customer profiles and utilize our world-class deep segmentation and targeting engine to execute next-level personalization.

Utilize Plexure’s suite of intelligence modules to create a cadence of test, learn and optimize that ensures you’re solving business challenges and always one step ahead of the competition. 

Accelerate your digital transformation with mobile order and pay, a customizable mobile app, a platform to harness all your data and a CMS to run personalized marketing campaigns