Plexure for Convenience Stores
optimizing purchase, loyalty and engagement transactions through personalized C-Store experiences
Make mobile an integral part of your marketing strategy to reach time-sensitive convenience shoppers while they’re nearby. Collect real-time data from online activity, mobile and in-store devices to target messages to individuals; creating valuable repeat customers who might otherwise only stop by infrequently.
Real-time contextual analytics:
Plexure at WPC2015
Personalized marketing campaigns with Microsoft Azure and Power BI
Combine live and historic data points
- Profile data
Name, age, gender, settings etc...
- Purchase data
from point of sale systems
- Social Profile
Likes, Pages followed, profile data
- In-app activity
Clicks, stores viewed, favorites
- Location data
History and current location
- External databases
Eg: Traffic systems and public transport
- Connected devices
In-store systems, displays and kiosks
Opportunities for behavior change & VIP experiences in convenience stores
Optimize c-store transactions using insights from online experiences, mobile and in-store connected tech:
- Encourage mobile use by providing utility like fuel price check and store locator.
- Become a one-stop shop for people on the move: explore in-store WiFi, lockers for delivery of online purchases, online bill payment and registration, mobile loyalty and pump-side checkout via QR code or NFC.
- Connect gas pumps, mobile and online payment to make filling up easy. Detect store location and pump number, allow mobile payment, accrue loyalty points and reward loyal customers, all without them having to leave the car.
- Target promotions across your range depending on customer preferences: CPGs, food to go, beverages, fuel and add on services. Push up- and cross-sell offers to increase the value of individual customers.
- Use connected signage at the roadside to promote offers to motorists, and reinforce messaging with forecourt and in-store material. Collect data on which promotions result in what customer visits by tracking mobile devices.