Optimizing customer journey transactions for retail
When a large global furniture retailer wanted to improve average check by getting customers to add one more thing to their basket, Plexure created an intelligent network of digital touchpoints in store.
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The “Dopamine Effect”: The psychology behind personalized marketing
The fifth and final blog in our series covering the changing face of consumer engagement examines the “dopamine effect” – how it plays into the psychology behind personalized marketing and how big data can help brands leverage this reaction.