Plexure Blog

A collection of relevant, topical and detailed insights and articles.

Blog
December 10 , 2020
Three ways COVID has shaken up the grocery industry, and what the future might hold

The grocery industry is undergoing a significant transformation to digital commerce. Accelerated by COVID-19, this shift is being driven by evolving consumer demands for contactless, seamless more personalized customer experiences, and new categories of consumers starting to shop online.

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Blog
December 04 , 2020
The evolution of modern marketing and the rise of a customer centric approach

The focus of modern day marketing is on real-time connections and social exchanges, with a monumental shift toward the consumer being very much in the driving seat. As the fight for consumer attention rages on, a customer-first approach is the key to success.

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Blog
November 18 , 2020
Consumer driven order and pay: Why quick service restaurants need to adopt to compete

The onset of COVID-19 has accelerated the adoption of technology which reduces the physical interaction required to make a purchase. Mobile order and pay app adoption is on the rise, and the benefits for both the brands and their customers are vast.

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Blog
October 06 , 2020
How Super Indo transformed its customer journey

A Plexure designed mobile app has invigorated this grocery client’s member base with widespread benefits for both the brand and its’ customers. In this fireside chat, we hear from Super Indo’s CEO/Brand President, Johan Boeijenga and GM Marketing & Ecommerce, Dewi Miranda, a few months on from the launch of the My Super Indo app.

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Blog
September 02 , 2020
Explainable AI

Plexure’s in-house data scientists understand the challenges involved in deploying real world AI models that not only have business impact but are also explainable to multiple stakeholders. The first in our three-part series delves into their learnings, insights and tips on the subject of Explainable AI.

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Blog
August 20 , 2020
4 key trends for the grocery industry, including the empowered consumer and COVID

Even before COVID-19 disrupted our lives and caused a worldwide pivot to a ‘new normal’, the push to undergo digital transformation and meet the needs of a more empowered consumer was already reshaping the way we do business. In this blog we explore 4 key trends grocers need to be mindful of in this new customer engagement landscape.

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Blog
August 03 , 2020
Grocery and the art of persuasion

Grocers know that coupons work; we know that digital offers work better. Digital allows for more personalization, and makes it easier for you to use some basic principles of buyer behaviour to encourage engagement and redemption.

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Blog
July 26 , 2020
How McDonald’s Japan utilized technology to optimize the customer experience in-store

In a recent virtual fireside chat, Plexure hosted McDonald’s Japan VP of Digital Marketing, Raphaël Mazoyer and discussed customer engagement through digitally enabled service, content personalization and mobile ordering.

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Blog
June 15 , 2020
The “Dopamine Effect”: The psychology behind personalized marketing

The fifth and final blog in our series covering the changing face of consumer engagement examines the “dopamine effect” – how it plays into the psychology behind personalized marketing and how big data can help brands leverage this reaction.

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Blog
May 26 , 2020
About the technology: why personalization is harder with one-size-fits-all solutions

The fourth blog in our series on the changing face of customer engagement looks at what’s involved in implementing personalized marketing, including the selection of technology.

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Blog
April 28 , 2020
Why your customers are taking it personally

In the third blog of our five-part series on the changing face of customer engagement, we focus on the importance of personalization, particularly as an element of your digital strategy.

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