A collection of relevant, topical and detailed insights and articles.
Three ways COVID has shaken up the grocery industry, and what the future might hold
The grocery industry is undergoing a significant transformation to digital commerce. Accelerated by COVID-19, this shift is being driven by evolving consumer demands for contactless, seamless more personalized customer experiences, and new categories of consumers starting to shop online.
The evolution of modern marketing and the rise of a customer centric approach
The focus of modern day marketing is on real-time connections and social exchanges, with a monumental shift toward the consumer being very much in the driving seat. As the fight for consumer attention rages on, a customer-first approach is the key to success.
Consumer driven order and pay: Why quick service restaurants need to adopt to compete
The onset of COVID-19 has accelerated the adoption of technology which reduces the physical interaction required to make a purchase. Mobile order and pay app adoption is on the rise, and the benefits for both the brands and their customers are vast.