Plexure signs deal with Pita Pit

1/6/2021, 10:13 am GENERAL

Global mobile engagement solutions provider, Plexure, has partnered with Pita Pit NZ, a leading quick service restaurant (QSR) provider of what they claim to be “the best tasting Pita’s in the world”.

Pita Pit brand has undergone transformational change in the past couple of years, as they expanded their offering to meet the evolving need of their customers and maximize revenue from their physical locations with the introduction of virtual restaurants, Bowl’d and Egg’d. These brands are offered virtually, with orders being fulfilled by third party delivery partners. Pita Pit Founders, Chris Henderson and Duane Dalton, decided the time is right to engage with Plexure in an effort to consolidate these brands within one mobile app, and improve the overall customer experience through harnessing their customer data.

Dalton states, “We have always been a customer led business, and in recent years we’ve been cognizant of ensuring we provide a seamless experience for our current and future customers as we adapt our product offering and fulfilment of orders. Craig and his team share this philosophy and we are looking forward to enhancing the experience we have with our customers through engaging their expertise to bring our future visions to life.”

Craig Herbison, CEO, Plexure adds, “We’ve been really impressed with the future plans that Duane, Chris and their wider team have articulated throughout the process. We share a fundamental desire to create deeper, more meaningful relationships with customers with their individual needs at the core, and we look forward to assisting Pita Pit in doing so. “Being the fastest growing and most progressive Pita Pit franchise in its 12 countries worldwide we are delighted to be helping Duane and Chris further strengthen their leadership position from here in New Zealand”

Plexure is well versed in facilitating stronger customer connections within the QSR vertical, through their relationship with McDonald’s, who are not only a customer in 61 markets globally, but also own a 9.9% shareholding in the Company.



Craig Herbison
Chief Executive Officer
Plexure Limited
Phone: +64 27 262 2260
Email: [email protected]