plexure
noun: plex-ure \ 'pleksh (r)
1: the act or process of weaving together
2: [New Latin plexus + English-ure]

Connecting brands and consumers
We started Plexure to help brands build 1:1 relationships with customers at scale. A decade on, our mission of bringing the magic of mobile engagement to millions has become even more critical as traditional brands are challenged by the digital migration of consumer spending and decreasing loyalty.
Making magic happen
Now, more than ever, mobile is becoming a key real-time enhancer of the physical customer experience. As brands are starting to bridge the gap between in-store and mobile and using data to personalize the customer experience, the brand:consumer relationship is evolving from B2C into B2Me.
Plexure operates at the nexus between brands and consumers, providing the critical link that is powerful, deeply personalized customer engagement.
