Your Experts in Personalization

Plexure was founded in 2010 and has grown to over 323 million platform users. We have customers in 65 countries and our people are situated in Tokyo, Copenhagen, London, Auckland, and Atlanta.

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plexure
noun: plex-ure \ 'pleksh (r)

1: the act or process of weaving together
2: [New Latin plexus + English-ure]

Connecting brands and consumers

We started Plexure to help brands build 1:1 relationships with customers at scale. A decade on, our mission of connecting brands and consumers has become even more critical as traditional brands are challenged by the digital migration of consumer spending and decreasing loyalty.

Find out about our history

Grow sales through highly engaged loyal customers.

Now, more than ever, mobile is becoming a key real-time enhancer of the physical customer experience. As brands are starting to bridge the gap between in-store and mobile and using data to personalize the customer experience, the brand:consumer relationship is evolving from B2C into B2Me.

Plexure operates at the nexus between brands and consumers, providing the critical link that is powerful, deeply personalized customer engagement. 

Why Plexure?

A few stats

11
B

API calls per month

740
M

Push messages sent per month

40

Languages

The Plexure team

Our Executive TeamOur Board
Daniel Houden
CHIEF EXECUTIVE OFFICER

Prior to Plexure’s acquisition of TASK, Daniel was with TASK for over 20 years and was instrumental in the company’s transition to a SaaS product offering. Daniel’s understanding of the business, marketplace and product is second to none and has been the driving force for much of TASK’s growth.

Daniel Houden
EXECUTIVE DIRECTOR

Prior to Plexure’s acquisition of TASK, Daniel was with TASK for over 20 years and was instrumental in the company’s transition to a SaaS product offering. Daniel’s understanding of the business, marketplace and product is second to none and has been the driving force for much of TASK’s growth.

Plexure Chief Technology Officer Russ Bennett
Russ Bennett
GENERAL MANAGER

Russ is a strong technical leader with over 20 years of experience in the technology, payments and fintech space. He joins Plexure from his role as CEO at Fraedom, where he oversaw more than 450 staff and lead the company’s global business strategies. Prior to becoming CEO, he was the CTO and Head of Global Consulting during Fraedom’s significant growth period.

Bill Crichton​
CHAIRMAN

is a globally minded and highly experienced strategic adviser and investor with over 20 years’ experience in Asia as the regional President and CEO of leading international brands Sanyo (Asia) and Lixil Corporation (Asia, India, Oceania)

Plexure Chief Strategy Officer Kathryn Byrne
Kathryn Byrne
CHIEF STRATEGY OFFICER

Kathryn is a strategic leader with a successful record of helping businesses across Europe, Australia and Asia Pacific to grow and adapt to ever-changing market conditions. She brings a wealth of knowledge from leadership roles in ecommerce, marketing, data analytics and digital innovation. She is passionate about customer outcomes and creating high-performing teams.

Plexure Chief Financial Officer André Gaylard
André Gaylard
CHIEF FINANCIAL OFFICER

Over the course of his career, André has accumulated a wealth of senior financial and commercial experience, including a decade as CFO of listed companies in New Zealand and, more recently, in his role as General Manager Future Generation at Genesis Energy. He is passionate about driving business performance and helping people realise their full potential.

Phil Norman
NON-EXECUTIVE DIRECTOR

Phil is a specialist in business services for high growth companies. He was the founding Chairman of Xero, one of NZ’s most successful technology companies of recent times.

Mitch Bowen
NON-EXECUTIVE DIRECTOR

Mr Bowen is the current CEO Online RMG and Chief Transformation Officer (CTO) at Aristocrat Leisure Limited (ALL), having held senior product, commercial, strategy and transformation roles across all major gaming functions and regions at Aristocrat.

Manda Trautwein
NON-EXECUTIVE DIRECTOR

Ms Trautwein is a Chartered Accountant and a Partner at accounting and advisory firm William Buck. Ms Trautwein has extensive experience in advising clients on business valuations, mergers and acquisitions (M&A) and ASX listings, as well as business planning issues.