noun: plex-ure \ 'pleksh (r)
1: the act or process of weaving together
2: [New Latin plexus + English-ure]
Connecting brands and consumers
We started Plexure to help brands bring consumers back in-store and build 1:1 relationships with them, at scale. A decade on, our mission of bringing the magic of mobile engagement to millions has become even more critical as traditional brands are challenged by the digital migration of consumer spending.
Making magic happen
Now, more than ever, mobile is becoming a key real-time enhancer of the physical customer experience. As brands are starting to bridge the gap between in-store and mobile and using data to personalize the customer experience, the brand:consumer relationship is evolving from B2C into B2Me.
Plexure operates at the nexus between brands and consumers, providing the critical link that is powerful, deeply personalized customer engagement.
A few stats
API calls per month
Push messages sent per month
The Plexure team
Craig is an internationally experienced leader with over 20 years of digital and brand marketing, business transformation, sales and corporate leadership experience. Craig has held global and local marketing and leadership positions in the UK, Australia and NZ and is a qualified lawyer.
Caroline is an internationally experienced business leader, having worked across a broad range of marketing, strategy, sales, operational and business development roles. She has worked with a number of big brands in France, UK and NZ including LÓreal, British Airways, American Express and Vodafone.