Your Experts in Personalization

Plexure was founded in 2010 and has grown to over 323 million platform users. We have customers in 65 countries and our people are situated in Tokyo, Copenhagen, London, Auckland, and Atlanta.

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plexure
noun: plex-ure \ 'pleksh (r)

1: the act or process of weaving together
2: [New Latin plexus + English-ure]

Connecting brands and consumers

We started Plexure to help brands build 1:1 relationships with customers at scale. A decade on, our mission of connecting brands and consumers has become even more critical as traditional brands are challenged by the digital migration of consumer spending and decreasing loyalty.

Find out about our history

Grow sales through highly engaged loyal customers.

Now, more than ever, mobile is becoming a key real-time enhancer of the physical customer experience. As brands are starting to bridge the gap between in-store and mobile and using data to personalize the customer experience, the brand:consumer relationship is evolving from B2C into B2Me.

Plexure operates at the nexus between brands and consumers, providing the critical link that is powerful, deeply personalized customer engagement. 

Why Plexure?

A few stats

11
B

API calls per month

740
M

Push messages sent per month

40

Languages

The Plexure team

Our Executive TeamOur Board
Daniel Houden
CHIEF EXECUTIVE OFFICER

Prior to Plexure’s acquisition of TASK, Daniel was with TASK for over 20 years and was instrumental in the company’s transition to a SaaS product offering. Daniel’s understanding of the business, marketplace and product is second to none and has been the driving force for much of TASK’s growth.

Daniel Houden
EXECUTIVE DIRECTOR

Prior to Plexure’s acquisition of TASK, Daniel was with TASK for over 20 years and was instrumental in the company’s transition to a SaaS product offering. Daniel’s understanding of the business, marketplace and product is second to none and has been the driving force for much of TASK’s growth.

Plexure Chief Technology Officer Russ Bennett
Russ Bennett
GENERAL MANAGER

Russ is a strong technical leader with over 20 years of experience in the technology, payments and fintech space. He joins Plexure from his role as CEO at Fraedom, where he oversaw more than 450 staff and lead the company’s global business strategies. Prior to becoming CEO, he was the CTO and Head of Global Consulting during Fraedom’s significant growth period.

Phil Norman
CHAIRMAN

Phil is a specialist in business services for high growth companies. He was the founding Chairman of Xero, one of NZ’s most successful technology companies of recent times.

Sharon Hunter
NON-EXECUTIVE DIRECTOR

Sharon is an experienced company director and entrepreneur, chair of Cranleigh New Zealand, and independent director of The Skin Institute Group.

Brian Russell
NON-EXECUTIVE DIRECTOR

Brian has 27 years of experience in artificial intelligence and machine learning, global technology commercialisation, venture financing and innovation.

Robert Bell
NON-EXECUTIVE DIRECTOR

Robert has broad experience in finance, operations and sales across numerous sectors. Most recently he was a Director of HRV, before facilitating the sale of the business in 2017.

Jack Matthews
NON-EXECUTIVE DIRECTOR

Jack has broad governance and senior management experience across the technology and media sectors. Jack is currently Chairman of Lodestone Energy and Non-Executive Director at Chorus.

Plexure Chief Strategy Officer Kathryn Byrne
Kathryn Byrne
CHIEF STRATEGY OFFICER

Kathryn is a strategic leader with a successful record of helping businesses across Europe, Australia and Asia Pacific to grow and adapt to ever-changing market conditions. She brings a wealth of knowledge from leadership roles in ecommerce, marketing, data analytics and digital innovation. She is passionate about customer outcomes and creating high-performing teams.

Plexure Chief Financial Officer André Gaylard
André Gaylard
CHIEF FINANCIAL OFFICER

Over the course of his career, André has accumulated a wealth of senior financial and commercial experience, including a decade as CFO of listed companies in New Zealand and, more recently, in his role as General Manager Future Generation at Genesis Energy. He is passionate about driving business performance and helping people realise their full potential.

Bill Crichton​
NON-EXECUTIVE DIRECTOR

Bill brings with him decades of global executive and advisory experience across a vast range of Asian, Australian, and New Zealand companies.