Onboard and activate new customers
Turn new shoppers into loyal customers faster with personalized programs to encourage more frequent visits and faster transactions.
By analyzing real-time purchase transactions, weather data and current location we were able to tailor messaging to individual customers and generate a 47% increase in average transaction value.
Personalized offers help 7-Eleven launch innovative fuel-lock app
7-Eleven Australia used the Plexure platform to help launch their new fuel lock app, driving over 250,000 app downloads in the first 3 months of launch.
Optimize customer experience and engagement
Combine data on digital and real-world interactions to optimize customer experiences across all touchpoints.
Personalized in-store engagement drives measurable returns in big-box retail.
A major retailer uses Plexure's IoT capabilities to capture customer interactions across a range of digital touch points both in-store and online. These are combined with customer loyalty card data and then used to deliver relevant content to customers resulting in a significant increase in conversion rates.
Customer loyalty and retention
Create engaging experiences across multiple digital channels, nurturing loyal customers and winning back lapsed customers by incentivizing visits and encouraging repeat transactions.
Targeted loyalty programs create positive behaviour change for McDonald's.
McDonald's used Plexure's platform connected to their mobile app and POS to target offers for customer groups who only visited at specific times of the day. For example, a guest who only came to the restaurant in the evening was given a series of breakfast offers.
Plexure's in-built analytics were used to measure the impact of the campaign, showing a significant increase in new breakfast customers.