How we're powering 7-Eleven's new Fuel App

Real-time, location-based data and personalization technology

7-Eleven Australia's new Fuel App combines the Plexure platform, geolocation and live data with the ability to find the best 7-Eleven fuel price for customers who have the app installed. It then enables those customers to pre-purchase a set amount of fuel at a discounted per-liter price. This price is locked in at the time of purchase and can be redeemed at any 7-Eleven fuel location at any time within 7 days (if the pump price is cheaper than the locked in price at redemption, the customer will pay the lower price). If customers don't redeem their discounted price within 7 days, their account is credited with the pre-paid amount.

"The 7-Eleven Fuel App represents a milestone in convenience store marketing, but also location-based marketing in general. It's a perfect example of a company finding a balance between utility and value for their customers plus value for the business," - Plexure CEO Scott Bradley.

"After 18 months of development and working closely with 7-Eleven's digital team, we are thrilled to see how positively the market is responding to this innovation."

Since 2010, Plexure has been transforming the way businesses reach and retain their customers, using real-time contextual analytics, real-world data and personalized content to guide the entire customer journey. Brands use Plexure in combination with connected technology to engage customers, design enhanced experiences and build loyalty - increasing both revenue and customer lifetime value.

The 7-Eleven Fuel App is the latest customer engagement innovation to be powered by Plexure; using data collected from the app and other sources to offer each customer relevant deals on other convenience items they may need. The first app of its kind, it creates personalized experiences leading to increased customer satisfaction and retention.

"The 7-Eleven Fuel App is a world-first innovation that forms a key part of our strategy to continue to be Australia's number one convenience store. The launch of this app is about providing customers with digital products that are easy to use and allow them greater choice when purchasing fuel." 7-Eleven Digital Marketing Manager Paul Wallace

The 7-Eleven Fuel App officially launched on 3rd March 2016. It is available on both iOS and Android and can be downloaded from the App Store or Google Play.