Mobile World Congress - Recap

Wrapping up late last week, the Mobile World Congress welcomed thousands of attendees to Barcelona for four days of exhibits, product demonstrations and more. Trends were spotted and knowledge was shared as the latest mobile technologies took center stage. There were a multitude of announcements and lots of shiny mobile devices including those running Windows 10, the Lumia 950 and 950XL. In addition, there was tremendous buzz around 5G, virtual reality, IoT and internet connected devices. However, what really struck me was the level of interest in the ability to predict and anticipate consumers’ behaviors. This was particularly advantageous as Plexure had the honor of presenting our contextual analytics platform the last day of the event.

Here’s a look at some other coverage from the event:

And you can read my early thoughts right here. Mark your calendars for next year’s Mobile World Congress – February 27 – March 2 and we’ll see you there!