11 infographics on the need for personalization

Because sometimes pictures speak louder than words, here are some of our favorite infographics on the importance of marketing and mobile personalization for retailers. It's not an exhaustive list by any means - if you've got a favorite we've missed, let us know!

The power of personalization: because people respond better to personalized messages.

The power of personalization

Personalizing privacy: because being personal works, but it's really important not to be creepy.

personalizing-privacy

The path to personalizing the mobile experience: because 27% of retailers think personalization is a priority.

The path to personalizing the mobile experience

Personalizing the in-store retail experience: because tech advancements mean you can personalize just as well in stores as you can online.

Personalizing the in-store retail experience

Why personalized marketing will dominate in 2015: because only 6% of retailers are planning with personalization in mind.

Why personalized marketing will dominate in 2015

Online shopping customization – statistics and trends: because 53% of shoppers find a personalized experience valuable.

Online shopping personalization

Mass marketing vs me marketing: because old time haberdashers really knew their stuff.

Mass marketing vs personalization

Make it personalized: because your loyalty program will probably fail if you're not personalizing offers.

Make it personalized

The business case for personalization: because 40% of customers buy more when the experience is multichannel.

The business case for personalization

The situation with digital marketing personalization: because we're now collecting so much data (it's pretty big) that people expect we'll actually use it.

The situation with digital marketing personalization

Enhance your customer engagement with an enhanced 360 degree view: because what's the point of collecting all that data if you don't know what to do with it?

Enhance your customer engagement with an enhanced 360 view