VMob appoints new Chief Financial Officer

PRESS RELEASE
7 July 2014

VMob (NZAX:VML) appoints new Chief Financial Officer

VMob is pleased to announce the appointment of Steven Allan to the role of Chief Financial Officer from 7 July 2014.

Steve joins VMob from his position as CFO of privately held advertising house, Reachmedia. He brings with him extensive financial management experience in the media and marketing industry, which will be hugely beneficial to the future growth and scalability of the VMob business.

Steve's expertise has been gained from a variety of senior financial and management positions in New Zealand, Singapore, the UK and North America.

As Chief Financial Officer, Steve will not only be a key advisor to the executive team and board, but will also be instrumental in helping to future proof the business for further growth.

Current virtual CFO Mark Talbot will continue to be involved with the business as an advisor. 

ENDS

For more information please contact: 
Alice McKay
Haystac PR New Zealand
Mobile: +64 21 847 795
Email: alice.mckay@haystac.co.nz

About VMob
VMob uses mobile to put shoppers back into shops and increase sales for bricks and mortar retailers. Its unique proprietary platform delivers highly effective, personalised promotions, content and loyalty programs in real time. The company’s technology combines social profiling, geo-location and transactional capabilities to help retailers and brand owners understand their customers and connect with them through perfectly-timed offers and rewards. VMob is based in Auckland, New Zealand and is listed on the NZX Alternative Market (NZAX: VML).

VMob has already achieved success in worldwide markets with strong partnerships and clients including Fly Buys, Heart of the City, McDonalds Netherlands, Exxon, DDB, Telkom Indonesia, Telecom New Zealand and Yellow Pages. 
Visit www.vmob.co for further information