29 April 2015
VMob’s smart use of live data and connected devices takes top honours on the world stage at I-COM 2015.
I-COM Global Forum for Marketing Data and Measurement – Global Summit 2015 San Sebastian, Spain
Mobile personalisation platform VMob has been awarded with top honours at the I-COM big data conference in San Sebastian, Spain. A finalist in the mobile categories of the Data Venture Challenge and Data Creativity awards, VMob took out both, along with the overall Data Venture Challenge Award.
With the highly regarded awards seeing a steady increase in popularity, finalists this year were chosen by a panel of judges from a pool of hundreds of entries. The finalists for both awards comprised 29 companies from 14 different countries and ranged from global brands including Unilever, to startups including KlickPush (USA), to worldwide media agencies including Media Com and OMD.
In winning at the I-COM awards, VMob has shown that smart marketing is not just about collecting large data sets; the crucial advantage is in collecting relevant, real-time data and then using that data to create a uniquely personalized experience for each customer. Ultimately, the judges recognised the dramatic business impact that implementations of the VMob platform had made to customers, showing outstanding return from their data.
VMob has created a solution that not only leverages a range of data points from a shoppers mobile device, it also pulls in data from a range of external sources and connected devices such as weather services, beacons and in-store computer systems. Using Microsoft Azure cloud technology, the VMob platform is able to analyse this data in real-time to personalize content on the fly for millions of mobile users.
More about the awards:
The I-COM Global Summit is the world's leading Data & Measurement Strategy event, where the Data Elite gather from around the world to learn, network / trade and lead. The conference is in its sixth year, with the Data Creativity and Venture Challenge awards having run for the last three years.
The Data Venture Challenge category showcases top startups from around the world that leverage value from Marketing Data & Measurement as a major selling point of their product(s) or services.
The Data Creativity Challenge acknowledges the most creative people & companies in achieving business value and ideally, competitive advantage for their clients by leveraging value from data.
During the day, finalists presented their entries in six minute speaking slots to a board and jury made up of around fifty industry leaders, data champions and researchers from around the world. The presentations were considered along with a detailed written submission to select the winners.
Following the award ceremony in Spain, Christopher Dawson, VMob's Strategy Director said “It really is such an honour to have walked away with these three awards here tonight, especially the overall win in the Venture Challenge. The competition here really is outstanding – we sat through everyone’s presentations today and I’d have to say I was nervous when listening to some of the amazing work other companies have been doing.”
For more information please contact: Scott Bradley, CEO VMob
Mobile: +1 347 744 3142
VMob is an end-to-end mobile personalisation platform that lets retailers and other customer- facing brands create highly personalised marketing campaigns to reach customers at exactly the right time and place – resulting in much higher conversion rates.
The VMob platform integrates with the brand’s own smartphone app to continuously collect and store a range of real-time data (including location, movement speed, local weather and nearby events), combining it with information on past transactions through its IoT platform to deliver a level of personalised content not possible with other media.
Offers, campaigns and content personalised with this data are delivered within the smartphone app, and to other channels via API connections.
VMob was founded in Auckland, New Zealand and now has offices in San Francisco, Chicago, New York, London, Tokyo and Sydney and is listed on the NZX Alternative Market (NZAX: VML).
VMob has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s, 7-Eleven, Exxon, Anheuser Busch, Heart of the City, Spark New Zealand, Telkom Indonesia, Loyalty New Zealand, and Yellow Pages.
Visit www.vmoblive.com for further information