2nd July 2015
Market Update – IKEA Agreement
VMob Group Ltd (VML) is pleased to announce it has signed a commercial agreement with IKEA to utilise VMob’s intelligent personalisation platform.
The multinational IKEA group, headquartered in Sweden is the world’s largest furniture retailer with 370 stores in 47 countries. The 2014 Annual Report from IKEA shows sales of €28.7 billion with over 700 million store visits, 1.5 billion web visits and 46 million mobile app visits.
The terms of the agreement are confidential and cannot be shared at this time.
For more information please contact:
Scott Bradley, CEO VMob
Mobile: +1 347 744 3142
VMob is an end-to-end mobile personalisation platform that lets retailers and other customer-facing brands create highly personalised marketing campaigns to reach customers at exactly the right time and place – resulting in much higher conversion rates.
The VMob platform integrates with the brand’s own smartphone app to continuously collect and store a range of real-time data (including location, movement speed, local weather and nearby events), combining it with information on past transactions through its IoT platform to deliver a level of personalised content not possible with other media.
Offers, campaigns and content personalised with this data are delivered within the smartphone app, and to other channels via API connections.
VMob was founded in Auckland, New Zealand and now has offices in San Francisco, Chicago, New York, London, Tokyo and Sydney and is listed on the NZX Alternative Market (NZAX: VML).
VMob has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s, 7-Eleven, Exxon, Anheuser Busch, Heart of the City, Spark New Zealand, Telkom Indonesia, Loyalty New Zealand, and Yellow Pages.
Visit www.vmoblive.com for further information