2 March 2015
MARKET UPDATE – 7-ELEVEN AGREEMENT
VMob Group Ltd [NZAX:VML] is pleased to announce it has signed a commercial agreement with 7-Eleven Stores Pty Limited, the Australian licencee of the multi-national convenience store chain, to provide its cloud-based customer engagement platform to 7-Eleven in Australia.
The privately owned 7-Eleven Australian business operates over 600 convenience stores and fuel stores across Australia. Worldwide, 7-Eleven operates more than 54,900 stores in 18 countries.
The terms of the agreement are confidential and cannot be shared at this time.
VMob is an end-to-end mobile personalisation platform that lets retailers and other customer-facing brands create highly personalised marketing campaigns to reach customers at exactly the right time and place – resulting in much higher conversion rates.
The VMob platform integrates with each brand’s own smartphone app to continuously collect and store a range of real-time data (including location, movement speed, local weather and nearby events), combining it with information on past transactions to deliver a level of personalised content not possible with other media.
Offers, campaigns and content personalised with this data are delivered within the smartphone app, and to other channels via API connections.
VMob is based in Auckland, New Zealand and is listed on the NZX Alternative Market (NZAX: VML).
VMob has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s, Exxon, Anheuser Busch, Spark New Zealand, Telkom Indonesia, Loyalty New Zealand, and Yellow Pages New Zealand.
Visit www.vmoblive.com for further information
For more information please contact: Steve Allan
Chief Financial Officer
Mobile: +64 27 480 9991